Pepsi Next Dancing Baby Essay Example for Free

Pepsi Next Dancing Baby Essay There are several different types of advertising in the world today, like newspaper ads and magazine ads. Then there are commercials, they can be very manipulative in persuading specific audiences to buy their products. In the Pepsi Next â€Å"Dancing Baby† commercial, they use what is called a trick image. It is the funniest part of the commercial and is what makes it so appealing. This trick image is the baby in the back ground dancing and doing tricks; it is very eye catching and hilarious in my opinion. This commercial uses different types of appeals to make it more interesting. The husband and wife mention some of the statistics about the product to help enhance Pepsi Next. The target audience is parents of children six months to one year of age and new mothers trying to lose weight. This commercial affects me positively because it is funny and the statistics are true. In the Pepsi Next â€Å"Dancing Baby† commercial, the scene is set in what looks to be a small apartment. The apartment has an open floor plan, and the commercial is set mainly in the living room and kitchen area. The first shot is in the living room area of the mother and her young child, about six months to one year old. The mother is talking to the baby and taking pictures of him. Then the father enters the apartment with three twelve packs of Pepsi Next and one can tucked under his chin as he walks to the counter to set them down. The man seems very enthusiastic about the product as he tells his wife that he bought Pepsi Next. He proceeds to tell her that it has sixty percent less sugar and that it taste like real cola. She does not believe that it taste like real cola if it has sixty percent less sugar. So she tries the Pepsi Next and is so mesmerized by it taste of real cola that neither her nor the father of the baby realize that the baby is dancing and doing the worm in the background. This is a trick image in the commercial because everyone knows that a baby is not capable of doing all these things. This trick image is what makes this advertisement so interesting and humorous to most people. There are a number of things that contribute to making Pepsi Next appealing in the commercial. There are the predominant colors in the room, which are orange, blue, and red. Other than the colors and the dancing baby, there are also the facts that are mentioned in the commercial by the mother and father. They tell us that the new Pepsi Next has sixty percent less sugar and that is still has that real cola taste. Toward the end of the commercial these words are also shown for us to read. The phrase â€Å"Drink it to believe it†, this infers that the viewer must try the product to believe that it does taste like real cola even though it has sixty percent less sugar. In this commercial they use different types of appeals. One of the appeals used is humor. In the commercial this appeal is the dancing baby in the back ground it catches the viewer’s attention. The second appeal used is exaggeration, which is the baby unrealistically dancing in the back ground in the advertisement. Third is brand appeal; n this commercial they use the Pepsi Next colors as predominant colors and close ups on the twelve packs of Pepsi Next to make a brand statement. The fourth one is the play on words/words appeal, they use a catchy phrase to convey a message like in this commercial â€Å"Drink it to believe it†. Last but not least is statistics, in this advertisement they use statistics, like sixty percent less sugar, to show the aspects of the product. These appeals all help to enhance the product being sold, because the viewer’s learn the facts about Pepsi Next and enjoy a good laugh. This commercial is targeted toward two audiences. One is parents of children six months of age to one year old. I believe this audience is targeted because of the fact that the commercial revolves around the baby and the Pepsi Next. I think that parents of young children would be more inclined to buy this product because of the dancing baby. The second is new mothers trying to lose weight. This is because of the facts that are mentioned in the commercial. It mentions numerous times that it has sixty percent less sugar and that it taste like real cola. New mothers trying to lose weight would be interested in this product because they can still have that great taste but with less sugar, and that will help them to lose weight. This advertisement affects me positively because I am one of the targeted audiences. I say this because I am a mother of young children and I will soon be a new mother again and will be trying to lose weight after she arrives. There are many different types of advertisements in the world today. Commercials are one of the most manipulative ways to advertise because commercials appeal to the viewers in a totally different way, other than just reading or looking at a picture. In the Pepsi Next commercial â€Å"Dancing Baby† they use a trick image. This trick image is what makes the commercial so appealing to its specific audience. The trick image is the baby in the back ground dancing around, it is very eye catching and hilarious. They mention some of the statistics about the product and use many different appeals to help enhance their product, Pepsi Next. The target audience is parents of children six months to one year of age and new mothers trying to lose weight. This commercial affects me positively because it is funny and the statistics are true.

Geographic Information System (GIS) for Location of Bus Stop

Geographic Information System (GIS) for Location of Bus Stop 1.1 Background Transportation is a system that considers the complex relationships between networks, the demand and space. Transit on the other hand is dominantly an urban transportation mode. Since transit is a shared public service, it potentially benefits from economies of agglomeration related to high densities and from economies of scale related to high mobility demands. Mass bus transit is highly suitable for any university campus, which experiences a high volume of traffic flow during a fixed time frame. Space on the other hand is limited due to its characteristic built environment. ( Reshmi Mukherjee, 2003) Transport or transportation is the movement of people and goods from one location to another. Modes of transport include air, rail, road, water, cable, pipeline, and space. The field can be divided into infrastructure, vehicles, and operations. Passenger transport may be public, where operators provide scheduled services, or private. Freight transport has become focused on containerization, although bulk transport is used for large volumes of durable items. Transport plays an important part in economic growth and globalization, but most types cause air pollution and use large amounts of land. While it is heavily subsidized by governments, good planning of transport is essential to make traffic flow, and restrain urban sprawl. (Wikipedia, 2011) Public transportation can be divided into infrastructure, vehicles, and operations. In infrastructure it involve on the fixed installations necessary for transport, including roads, railways, airways, waterways, canals and pipelines or terminals such as airports, railway stations, bus stations, bus stops and seaports. Vehicles traveling on the network include automobiles, bicycles, buses, trains, people and aircraft. Operations deal with the way the vehicles are operated, and the procedures set for this purpose including the financing, legalities and policies (Wikipedia, 2011). An intercity bus is a bus that carries passengers significant distances between different cities, towns, or other populated areas. Unlike a municipal bus, which has frequent stops throughout a city or town, an intercity bus generally has a single stop at a centralized location within the city, and travels long distances without stopping at all. Intercity buses exist all over the world that are operated by government or private industry, for profit and not for profit. (Wikipedia, 2011). Infrastructure particularly bus stop is one of the important fixed installation that need to take into account. The bus stop is also the most prominent icon of public transit. The locations, functionality, safety, and visual appearance of stops are critical to attracting and maintaining transit riders in any location In most urban areas, public transportation service is provided by fixed-route bus systems. Bus stops are the point of transition where an enquiry starts to become a journey. It is important to consider passenger characteristics (eg access to the bus stop), route characteristics (eg frequency of buses), service identity or the roading environment when determining the location of individual bus stops. The bus stop is also the first point of contact between the passenger and the bus service. The spacing, location, design, and operation of bus stops significantly influence transit system performance and customer satisfaction. A bus stop is a designated place where buses stop for passengers to board or leave a bus. These are normally positioned on the highway and are distinct from off-highway facilities such as bus stations. The construction of bus stops tends to reflect the level of usage. Stops at busy locations may have shelters, seating and possibly electronic passenger information systems; less busy stops may use a simple pole and flag to mark the location and customary stops have no specific infrastructure being known by their description. Bus stops may be clustered together into transport hubs allowing interchange between routes from nearby stops and with other public transport modes. (Wikipedia, 2011). 1.2 Problem of Statement Bus is a major demand in Malaysia as public intercity transit. Besides the fees is in low rate it also serve a better public transportation if it has to do with plenty numbers of passengers. Since the bus stop is the most prominent icon of public transit, the location, functionality, safety, and visual appearance of stops are critical to attracting and maintaining transit riders in any location. Present bus stops in Malaysia certainly are inconveniently located. GIS is being used to locate suitable location for the bus stops. As the density of passenger and land use pattern in Shah Alam has changed drastically it is upmost that new bus locations need to be identified. 1.3 Aim The aim of this case study is to locate the best locations for bus stops within the city of Shah Alam using Geographic Information System (GIS). Comparison of the existing and the planned bus stops will be carry out. 1.4 Objectives To compare the criteria of locating bus stop between the existing policy and my observation and to suggest an appropriate location to locate bus stop base on criteria: Standard spacing between bus stop Density of population Non-Resident of UiTMà ¢Ã¢â€š ¬Ã¢â€ž ¢s students Nearby attractions and major people generators: Schools / educational premises Hospitals Residential Recreational park Shopping area 1.5 Limitations In this thesis, software used is ArcGIS version 9.3 Use the Network Analysis Extension tools options Focused only on the bus transportation provide by the RapidKL company The test network dataset is Section 7, Shah Alam road network 1.6 Assumption In this thesis, there are several assumption made. The bus stops served in transportation industry in Malaysia are certainly not consistently located. This study assumes that bus is the major transportation system used in Shah Alam and there is facilities transportation problem in bus transportation industries at Shah Alam area especially bus stops. The bus stop locations are not systematically located. 1.7 Study Area Shah Alam is the location for study area in this case study. It is because as we can see the major public transportation in Shah Alam is bus. This case study is more focus on students generators especially among UiTMà ¢Ã¢â€š ¬Ã¢â€ž ¢s Non-resident students. From the demographic side, almost all the bus passengers are students. Most of student in UiTM Shah Alam use buses as their main transportation to go to classes. With the capacity of student, it makes the bus services route around the study area more frequently. In current situation, there are many bus stop location is inconveniently located. CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter discusses and review current practices of transportation in Malaysia especially in infrastructure of transportation. The discussion start with an overview of transportation in Malaysia followed by category of transportation namely private and public. This discussion is focused on the specification of location of bus stop. Final section will elaborate about the ArcGIS buffering framework, network analysis and its capability and that maybe useful in this study. 2.2 Transportation in Malaysia Malaysia is served by an excellent transport system. Once you are in the country there is always transport available to you to even remote areas. Traveling by road in peninsula Malaysia is popular as it has well- developed network of roads.  There are various options available as to how you might wish to get to a destination.   In Sabah and Sarawak, it is recommended for traveling by four-wheel drive as on unpaved roads, and many remote areas can only be reached by air or river-boats. If you want to see clearly the countryside, traveling by rail is also highly recommended. 2.2.1 Transport Transport or transportation is the movement of people and goods from one to another location. There are many types of modes of transport include air, rail, road, water, cable, pipeline and space. The field can be divided into infrastructure, vehicles, and operations. (Wikipedia, 2011) Transport infrastructure consists of the fixed installations necessary for transport, and may be roads, railways, airways, waterways, canals and pipelines, and terminals such as airports, railway stations, bus stations, warehouses, trucking terminals, refueling depots (including fueling docks and fuel stations), and seaports. Terminals may be used both for interchange of passengers and cargo and for maintenance. Vehicles traveling on these networks may include automobiles, bicycles, buses, trains, trucks, people, helicopters and aircraft. In the transport industry, operations and ownership of infrastructure can be either public or private, depending on the country and mode. 2.2.2 Road A road is an identifiable route, way or path between two or more places. Roads are typically smoothed, paved, or otherwise prepared to allow easy travel; though they need not be, and historically many roads were simply recognizable routes without any formal construction or maintenance. In urban areas, roads may pass through a city or village and be named as streets, serving a dual function as urban space easement and route. The most common road vehicle is the automobile which is a wheeled passenger vehicle that carries its own motor. Other users of roads include buses, trucks, motorcycles, bicycles and pedestrians. As of 2002, there were 590 million automobiles worldwide. Buses allow for more efficient travel at the cost of reduced flexibility. (Wikipedia, 2011) 2.2.3 Buses Buses are an inexpensive way to travel in Malaysia. Most, if not all buses in Kuala Lumpur (KL) are air-conditioned but there are still non-air-conditioned buses in smaller towns around the country. Buses plying routes within towns and cities typically charge fares according to the distance covered while interstate buses have fixed rates.Most of areas in Malaysia are using buses as major transportation. Especially in area with major people generator such as in residential, educational, industrial and recreational area. The public bus service in Shah Alam is efficient and covers a wide range of routes, although steps are being taken to constantly improve the services. Strategic bus stops and stations offer passengers plenty of boarding options. Buses are in good condition and fully air-conditioned. Designated bus lanes also enable smooth scheduling of bus services for passengers ease. The bus routes also link to other transportation options like the Light Rail Transit (LRT) system, train station and taxi stands (Urban Transportation Department, 2008). Rapid KL as one of the bus company in Malaysia operates 134 routes in the Klang Valley including the suburban feeder service to complement the LRT systems. It has two central workshops and 13 bus depots spread across the Klang Valley and plans to gradually introduce more 15 minutes frequency throughout its system is also one of RAPID KLs goals. Today, 15 minutes frequency is operated only at 13 routes at high-density routes (RapidKL, 2008). 2.3 Transportation Facility 2.3.1 Bus Stop A bus stop is a designated place where buses stop for passengers to board or leave a bus. These are normally positioned on the highway and are distinct from off-highway facilities such as bus stations. The construction of bus stops tends to reflect the level of usage. Stops at busy locations may have shelters, seating and possibly electronic passenger information systems but there are also busy stops may use a simple pole and flag to mark the location and customary stops have no specific infrastructure being known by their description. Bus stops may be clustered together into transport hubs allowing interchange between routes from nearby stops and with other public transport modes. For operational purposes there are three main kinds of stops. First, scheduled stops, at which the bus should stop irrespective of demand. Second, request stops (or flag stop) where the vehicle will only stop on requested and hail and ride stops where a vehicle will stop anywhere along the designated section of road on request. Certain stops may be restricted to set-down only or pick-up only. Some stops may be designated as timing points and if the vehicle is ahead of schedule it will wait to ensure correct running to the timetable. In dense urban areas where bus volumes are high, skip-stops are sometimes used to increase efficiency and reduce delays at bus stops. Fare stages may also be defined by the location of certain stops in distance or zone based fare collection systems. (Wikipedia, 2011) Bus stops are placed in one of three locations: near-side (located immediately before an intersection); far-side (located immediately after an intersection); and mid-block (located between intersections). Each of these locations offers advantages to vehicle drivers and pedestrians. However, the final decision on bus stop locations dependent on ease of operation, transfer situations, space availability, and traffic volumes. Pace performs on-site evaluations of proposed bus stop to analyze operating conditions and identify appropriate bus stop locations. (Pace Development Guidelines, 1999) Near-side bus stop sign placement is generally 10 feet from the corner tangent point and 5 feet from the outer curb. However, site characteristics will ultimately dictate exact sign location. Where site limitations exist, the sign should be setback a minimum of 2 feet. Near-side locations offer a number of features to pedestrians and vehicle drivers. This location allows pedestrians to cross in front of the bus. This location also allows transit users to load and alight from buses close to crosswalks and intersections, thereby minimizing, walking distances to connecting transit service. Far-side bus stop locations are recommended on routes in which buses make left turns at intersections. Once a bus negotiates a left turn, a far-side stop provides a more appropriate service point. Far-side stops also are recommended in locations where dedicated right turn lanes are present. Far-side stops may facilitate easier bus re-entry into traffic due to gaps created by intersection traffic signa ls. Another bus stop location is the mid-block stop. A mid-block location is generally less congested than an intersection. Bus turnouts are most effectively located in a mid-block bus stop zone. Mid block stops are applicable at T-intersections or locations generating a larger passenger volume. (Pace Development Guidelines, 1999) Bus stop is the first point of contact between the passenger and the bus service. The spacing, location, design, and operation of bus stops significantly influence transit system performance and customer satisfaction. (Texas Transportation Institute, 1996) Bus stops should be at safe locations, no more than 50 meters after a traffic light or road intersection. They should not be located on sloped surfaces which considered unsafe. (Higher Committee of Planning Cities 2000) Good pedestrian facilities often make the trip to stops more enjoyable, thus making it easier for people to choose both modes of transportation to go to work, shopping, or other activities. All transit facilities and the transportation routes that lead to them have needed to be safe, convenient, and accessible. If people do not feel safe or comfortable walking to stops, then they are likely to choose other modes of travel, such as a car. (A Gis Approach To Evaluate Bus Stop Accessibility, Giuseppe SALVO). Socioeconomic data is vital for determining locations for transit routes and facilities. Often, socioeconomic spatial data resides in a zonal layer that may cover a very large area. While socioeconomic data aggregated to these large zones are useful for regional analyses, they canà ¢Ã¢â€š ¬Ã¢â€ž ¢t support a analysis of accessibility to bus stops. (A Gis Approach To Evaluate Bus Stop Accessibility, Giuseppe SALVO). Since the bus stops would have been installed before many years, the then density of the passengers and land use pattern would have undergone a drastic change and the bus stops would not commensurate with these changes. Hence there is an increasing need for the bus stops to be rationalized. (Mr. G. Saravanan Mr. S. Suresh Immanuel, 2003) 2.4 GIS à ¢Ã¢â€š ¬Ã…“a GIS is a system of hardware, software and procedures to facilitate the management, manipulation, analysis, modeling, representation and display of georeferenced data to solve complex problems regarding planning and management of resourcesà ¢Ã¢â€š ¬? (NCGIA, 1990). A geographic information system (GIS) is an information system that is designed to work with data referenced by spatial or geographic coordinates. In other words, a GIS is both a database system with specific capabilities for spatially reference data, as well as a set of operations for working with data. In a sense, a GIS may be thought of as a higher-order map. (Jeffrey Star and John Estes à ¢Ã¢â€š ¬Ã¢â‚¬Å" 1990) GIS integrates hardware, software, and data for capturing, managing, analyzing, and displaying all forms of geographically referenced information. GIS technology allows us to view, query, and understand data in many ways. We will see the relationships, patterns, and trends in the form of GIS-based maps, reports, and charts. GIS helps us answer questions and solve problems. When viewed in the context of geography, our data is quickly understood and easily shared. GIS technology can be integrated into any enterprise information system framework. (ESRI, 2011). In broad terms, a Geographic Information System could be defined as a set of principles and techniques employed to achieve one (or both) of the following objectives: à ¢Ã¢â€š ¬Ã‚ ¢ Finding suitable locations that have the relevant attributes. For example, finding a suitable location where an airport, a commercial forest or a retail outlet can be established. This is usually achieved through the use of Boolean (logical) operations. à ¢Ã¢â€š ¬Ã‚ ¢ Querying the geographical attributes of a specified location. For example, examining the roads in a particular locality, to check road density or find the shortest path, and so on. This is often achieved by à ¢Ã¢â€š ¬Ã‹Å"clickingà ¢Ã¢â€š ¬Ã¢â€ž ¢ onto the location or object of interest, and examining the contents of the database for that location or object. 2.4.1 GIS in Transportation GIS has been recognized for many years now as an invaluable tool for managing, planning, evaluating, and maintaining transportation systems. As the gateway to economic development and, subsequently, a healthy economy, transportation infrastructure represents one of the largest and most critical investments made in any nation, at whatever stage of development. Similarly, for many firms in the transportation industry, profitability and a strong competitive position depend on a safe and reliable system. Roads are the main arteries of a modern societyà ¢Ã¢â€š ¬Ã¢â€ž ¢s infrastructure, contributing heavily to the distribution of goods and persons. GIS provides many helpful applications for ensuring a smooth transportation flow. Customer satisfaction, competitive position, timely response, effective deployment, and profitability are all positively affected (GISDATA Group, 2009). Being able to visualize your assets and the surrounding environment when you build, upgrade, or repair transportation infrastructure helps you prioritize your work and make the right decisions. A geographic information system (GIS) software platform will allow you to do all this and much more. With Esrià ¢Ã¢â€š ¬Ã¢â€ž ¢s GIS technology, you can build dynamic and rich mapping applications that will keep everyone from the project team and government officials to field staff and the public in the know. (ESRI, 2011). GIS contain data related to location points, lines (commonly roadway links and corridors), and polygons. Analysis tools that are part of GIS software packages can be used to relate these data. The use of GIS to manage data can simplify the analysis of transport systems and can enhance the decision-making process (Worldbank ). 2.4.2 The Importance of Geospatial Data The nature of any natural or economic activity with a spatial dimension cannot be properly understood without reference to its spatial qualities. Spatial data have two essential parts: location and attributes. A GIS requires location references. Typical location references are latitude and longitude and national grid references such as the National Grid. However, other geospatial codes can also be used to identify location, such as postcodes. Attributes. Any locality would have a number of characteristics or properties associated with it. These attributes are usually kept in tables, containing such information as vegetation types, population, annual income, and so on. GIS systems store and process data in two formats, vector and raster. In the vector data model, the world is represented as a mosaic of interconnecting lines and points representing the location and boundaries of geographical entities. In vector data models, the data are represented as: arcs (lines) polygons (traversed areas) points (labelled nodes) nodes (intersection points) 2.4.3 Existing GIS Based System A Spatial Locationà ¢Ã¢â€š ¬Ã¢â‚¬Å"Allocation GIS Framework for Managing Water Sources in a Savanna Nature Reserve. (Source: www.nceas.ucsb.edu) Associated with the establishment or removal of water sources in savanna ecosystems is the issue of the effects of such management actions on animal movement and habitat selection, longer term implications on population levels, and impacts of such change on habitat degradation and soil erosion. Extant metrics used to describe the spatial distribution of water sources on the landscape often fall short of providing source-specific information, making them hard to apply in small-scale management settings. Using the Klaserie Private Nature Reserve (KPNR) as a case study, comparison between of a: buffer framework which is to describing distances to water, a nearest neighbor framework, spatial locationà ¢Ã¢â€š ¬Ã¢â‚¬Å"allocation framework (SLAF) created in a geographic information system (GIS) These three frameworks can be combined into one GIS to demonstrate site-specific information on water source distribution, in addition to system-wide descriptions. The visually accessible quality of a GIS allows qualitative input from managers and property owners to achieve quantifiable management goals. The duality of database and visual representation provides a useful tool to assess the role of individual water sources and can easily be updated to reflect changes in their distribution. In this study, seasonal effects on the water source distribution are modeled first. Then two hypothetical management scenarios are modeled based on realistic management options for this reserve. For the first management scenario we map the resulting distribution when all artificially supplemented water sources are à ¢Ã¢â€š ¬Ã‹Å"turned onà ¢Ã¢â€š ¬Ã¢â€ž ¢ in the dry season. Fig 1: Location of KNPR (Klaserie Private Nature Reserve) Water sources in this study include seasonal pans, artificial pans and catchment dams as point sources and two major river courses, the Klaserie and the Olifants, which have perennial segments in KPNR. Buffer framework For the buffer framework, the locations of all the water sources tabulated during the wet season were buffered in concentric 1 km rings and clipped to the reserve boundary to assess the area of the reserve at different distances to water (Fig. 2a); this process was repeated for the dry season water sources (Fig. 2b) and then for the two hypothetical management scenarios and the results tabulated for comparison. Fig 2(a): Buffer model showing distribution of distance to water classes during the KPNR wet season Fig. 2(b): Buffer model showing distribution of distance to water classes during the KPNR dry season. Nearest neighbour framework The locations of the wet and dry season water points were used to calculate the nearest distance to river sections and then to nearest water source. The nearest neighbour distance between two point water sources was calculated as a vector, by minimizing the results of a triangular matrix calculator for Euclidian distance in Microsoft Excel ©. The lesser of the distance to nearest river or nearest neighbour was taken as the nearest neighbour distance to water. Spatial locationà ¢Ã¢â€š ¬Ã¢â‚¬Å"allocation framework (SLAF) The simplest spatial representation of an unconstrained locationà ¢Ã¢â€š ¬Ã¢â‚¬Å"allocation model of supply points to demand regions uses the Dirichlet tessellation to generate Voronoi or Thiessen polygons (Okabe et al. 1992). A tessellation is essentially a mosaic, a tiling created in a geometric plane. This tessellation is created by the intersections of perpendicular bisectors between each point in a set. The three frameworks used to assess the change in distribution of water points in the reserve yielded generalizations, which are useful as descriptors of system change, but can be hard to translate directly into management action on specific water sources. The advantage of the SLAF over the two other frameworks is that the area of the polygon associated with each water source is visually Optimization of Bus stop locations using GIS as a tool for Chennai city- Acase study, R.Sankar, 2003 In a developing country like India every advancement depends upon the funds available. This influencing factor is considered as there is huge need of finance for the development of infrastructure such as laying of good, strong roads. The road grade is essential for having bus routes in a particular area. It is not possible to have bus stops in the interior where the grade is poorer. The density of population and the infrastructure go hand in hand, this is the reason for having many bus stops in close proximity in the main roads. While considering the financial status of the government it is also necessary to consider the status of the public. In a higher middle income, higher income groups the dependency on the public transit system is less making it less imperative to have more bus stops. Conversely the lower income group and the economically weaker section entirely depend upon the corporation buses for their transit. Finally the locations are graded based on the risk factors. The s ites selected should not be near the junctions. Dangerous turnings are avoided. Methodology Data collection is taking on the ground using GPS and the map of road network which include the position of each bus stop in term of coordinates. There are about 41 bus stops between Vadapalani and Besent nagar, which is the study area. There are about 21 roads in the selected route. The network map is digitized. Digitization is done manually using On-screen method. The errors in the original maps will be transferred and they are likely magnified when digitized using GIS. Here arcs and nodes are defined by the user. The projection used here is polyconic which is considered the best suited for India. Arc View and Arc Info are the softwares used for digitization, transformation/projection and analysis. Analysis Buffer analysis is made to determine the effected area. The minimum and maximum distances are given. Selected route in the network map which are given as buffer distances. If there is overlap in the buffers then a common point can be considered for the location of the stop such that there is no overlap. This point is selected considering other criteria also. Confluence of all parameters is essential before arriving into any decision. The similar way if the distance between two buffers are more this indicate that the area in the in between region is not properly served by any of the bus stops. In this case new bus stops can be created. Thus it is necessary to calculate based on all the parameters that none of the areas are under served or over served. The route analysis was made the impedance value and the speed is given based on the vehicular volume on each road. The bus stops can be minimized in roads where there the existing traffic is high, additional positioning of these stops would add up to the traffic congestion. The locations of important centers such as hospitals, schools etc are also estimated for their proximity to the stops using the route analysis module. The time gained due to the reduction of the stops vice versa is also projected by having each location as a node and by giving a positive or negative value for the calculation of impedance. The demographic characteristics are also computed. CHAPTER 3 METHODOLOGY 3.1 Introduction This chapter will explain the methodology adopted in this study. The explanation starts with the introduction of adopted method for literature review, the method for data acquisition and the type of data acquired, data preparation and processing and followed by performing data analysis and results documentation and recording methods. Project Planning Data Preparation and Processing Data Acquisition and type of Data acquired Analysis and Results Fig. 3.1: Methodology Flow Sequence 3.2 Research Methodology Project Planning Selection of hardware and software (ArcGIS) Selection of study area (Shah Alam) Selection of data Data Acquisition and Type of Data Acquired Spatial data 1) Land use map 2) Route map 3) Layer Trace existing bus stop location using handheld GPS (X,Y). Attribute name 1) Road name 2) Building 3) Population UiTMà ¢Ã¢â€š ¬Ã¢â€ž ¢s NR student source from HEP UiTM. (X,Y) Data Preparation and Processing Creating different Themes Digitizing Scanning Digitizing Creating Attribute Tables Analysis and Result - - Compare existing bus stop location with the recommendation as requested safety reasons. Proposed new bus stops based on the location of resident for Non-Resident students. Compare the distance between two consecutive bus stops with the standard distance of travel by man by walk which is 400m. (source from MBSA) Fig 3.2: Flow Chart of Methodology Phase 1: Preliminary Study Project Planning 1. Selection of Study Area The city of Shah Alam has to be selected as study case area which covers section 2 until section 24. This study emphasized in the area with educational institutions especially UiTM since this study is focused on non-residents students. 2. Selection of Hardware and Software Hardware for scanning, digitizing, and processing has been determined. Software that will be used is ArcMap. This software helps in digitizing also analysis. 3. Selection of Data To select data, it needs to relate with problem statement. Data has been gathered from many of sources that will be explain in Data Collection. Phase 2 : Data Acquisition and Type of Data Acquired 1. Spatial Data Spatial data is data pertaining to the location and spatial dimensions of geographical entities Geographic Information System (GIS) for Location of Bus Stop Geographic Information System (GIS) for Location of Bus Stop 1.1 Background Transportation is a system that considers the complex relationships between networks, the demand and space. Transit on the other hand is dominantly an urban transportation mode. Since transit is a shared public service, it potentially benefits from economies of agglomeration related to high densities and from economies of scale related to high mobility demands. Mass bus transit is highly suitable for any university campus, which experiences a high volume of traffic flow during a fixed time frame. Space on the other hand is limited due to its characteristic built environment. ( Reshmi Mukherjee, 2003) Transport or transportation is the movement of people and goods from one location to another. Modes of transport include air, rail, road, water, cable, pipeline, and space. The field can be divided into infrastructure, vehicles, and operations. Passenger transport may be public, where operators provide scheduled services, or private. Freight transport has become focused on containerization, although bulk transport is used for large volumes of durable items. Transport plays an important part in economic growth and globalization, but most types cause air pollution and use large amounts of land. While it is heavily subsidized by governments, good planning of transport is essential to make traffic flow, and restrain urban sprawl. (Wikipedia, 2011) Public transportation can be divided into infrastructure, vehicles, and operations. In infrastructure it involve on the fixed installations necessary for transport, including roads, railways, airways, waterways, canals and pipelines or terminals such as airports, railway stations, bus stations, bus stops and seaports. Vehicles traveling on the network include automobiles, bicycles, buses, trains, people and aircraft. Operations deal with the way the vehicles are operated, and the procedures set for this purpose including the financing, legalities and policies (Wikipedia, 2011). An intercity bus is a bus that carries passengers significant distances between different cities, towns, or other populated areas. Unlike a municipal bus, which has frequent stops throughout a city or town, an intercity bus generally has a single stop at a centralized location within the city, and travels long distances without stopping at all. Intercity buses exist all over the world that are operated by government or private industry, for profit and not for profit. (Wikipedia, 2011). Infrastructure particularly bus stop is one of the important fixed installation that need to take into account. The bus stop is also the most prominent icon of public transit. The locations, functionality, safety, and visual appearance of stops are critical to attracting and maintaining transit riders in any location In most urban areas, public transportation service is provided by fixed-route bus systems. Bus stops are the point of transition where an enquiry starts to become a journey. It is important to consider passenger characteristics (eg access to the bus stop), route characteristics (eg frequency of buses), service identity or the roading environment when determining the location of individual bus stops. The bus stop is also the first point of contact between the passenger and the bus service. The spacing, location, design, and operation of bus stops significantly influence transit system performance and customer satisfaction. A bus stop is a designated place where buses stop for passengers to board or leave a bus. These are normally positioned on the highway and are distinct from off-highway facilities such as bus stations. The construction of bus stops tends to reflect the level of usage. Stops at busy locations may have shelters, seating and possibly electronic passenger information systems; less busy stops may use a simple pole and flag to mark the location and customary stops have no specific infrastructure being known by their description. Bus stops may be clustered together into transport hubs allowing interchange between routes from nearby stops and with other public transport modes. (Wikipedia, 2011). 1.2 Problem of Statement Bus is a major demand in Malaysia as public intercity transit. Besides the fees is in low rate it also serve a better public transportation if it has to do with plenty numbers of passengers. Since the bus stop is the most prominent icon of public transit, the location, functionality, safety, and visual appearance of stops are critical to attracting and maintaining transit riders in any location. Present bus stops in Malaysia certainly are inconveniently located. GIS is being used to locate suitable location for the bus stops. As the density of passenger and land use pattern in Shah Alam has changed drastically it is upmost that new bus locations need to be identified. 1.3 Aim The aim of this case study is to locate the best locations for bus stops within the city of Shah Alam using Geographic Information System (GIS). Comparison of the existing and the planned bus stops will be carry out. 1.4 Objectives To compare the criteria of locating bus stop between the existing policy and my observation and to suggest an appropriate location to locate bus stop base on criteria: Standard spacing between bus stop Density of population Non-Resident of UiTMà ¢Ã¢â€š ¬Ã¢â€ž ¢s students Nearby attractions and major people generators: Schools / educational premises Hospitals Residential Recreational park Shopping area 1.5 Limitations In this thesis, software used is ArcGIS version 9.3 Use the Network Analysis Extension tools options Focused only on the bus transportation provide by the RapidKL company The test network dataset is Section 7, Shah Alam road network 1.6 Assumption In this thesis, there are several assumption made. The bus stops served in transportation industry in Malaysia are certainly not consistently located. This study assumes that bus is the major transportation system used in Shah Alam and there is facilities transportation problem in bus transportation industries at Shah Alam area especially bus stops. The bus stop locations are not systematically located. 1.7 Study Area Shah Alam is the location for study area in this case study. It is because as we can see the major public transportation in Shah Alam is bus. This case study is more focus on students generators especially among UiTMà ¢Ã¢â€š ¬Ã¢â€ž ¢s Non-resident students. From the demographic side, almost all the bus passengers are students. Most of student in UiTM Shah Alam use buses as their main transportation to go to classes. With the capacity of student, it makes the bus services route around the study area more frequently. In current situation, there are many bus stop location is inconveniently located. CHAPTER 2 LITERATURE REVIEW 2.1 Introduction This chapter discusses and review current practices of transportation in Malaysia especially in infrastructure of transportation. The discussion start with an overview of transportation in Malaysia followed by category of transportation namely private and public. This discussion is focused on the specification of location of bus stop. Final section will elaborate about the ArcGIS buffering framework, network analysis and its capability and that maybe useful in this study. 2.2 Transportation in Malaysia Malaysia is served by an excellent transport system. Once you are in the country there is always transport available to you to even remote areas. Traveling by road in peninsula Malaysia is popular as it has well- developed network of roads.  There are various options available as to how you might wish to get to a destination.   In Sabah and Sarawak, it is recommended for traveling by four-wheel drive as on unpaved roads, and many remote areas can only be reached by air or river-boats. If you want to see clearly the countryside, traveling by rail is also highly recommended. 2.2.1 Transport Transport or transportation is the movement of people and goods from one to another location. There are many types of modes of transport include air, rail, road, water, cable, pipeline and space. The field can be divided into infrastructure, vehicles, and operations. (Wikipedia, 2011) Transport infrastructure consists of the fixed installations necessary for transport, and may be roads, railways, airways, waterways, canals and pipelines, and terminals such as airports, railway stations, bus stations, warehouses, trucking terminals, refueling depots (including fueling docks and fuel stations), and seaports. Terminals may be used both for interchange of passengers and cargo and for maintenance. Vehicles traveling on these networks may include automobiles, bicycles, buses, trains, trucks, people, helicopters and aircraft. In the transport industry, operations and ownership of infrastructure can be either public or private, depending on the country and mode. 2.2.2 Road A road is an identifiable route, way or path between two or more places. Roads are typically smoothed, paved, or otherwise prepared to allow easy travel; though they need not be, and historically many roads were simply recognizable routes without any formal construction or maintenance. In urban areas, roads may pass through a city or village and be named as streets, serving a dual function as urban space easement and route. The most common road vehicle is the automobile which is a wheeled passenger vehicle that carries its own motor. Other users of roads include buses, trucks, motorcycles, bicycles and pedestrians. As of 2002, there were 590 million automobiles worldwide. Buses allow for more efficient travel at the cost of reduced flexibility. (Wikipedia, 2011) 2.2.3 Buses Buses are an inexpensive way to travel in Malaysia. Most, if not all buses in Kuala Lumpur (KL) are air-conditioned but there are still non-air-conditioned buses in smaller towns around the country. Buses plying routes within towns and cities typically charge fares according to the distance covered while interstate buses have fixed rates.Most of areas in Malaysia are using buses as major transportation. Especially in area with major people generator such as in residential, educational, industrial and recreational area. The public bus service in Shah Alam is efficient and covers a wide range of routes, although steps are being taken to constantly improve the services. Strategic bus stops and stations offer passengers plenty of boarding options. Buses are in good condition and fully air-conditioned. Designated bus lanes also enable smooth scheduling of bus services for passengers ease. The bus routes also link to other transportation options like the Light Rail Transit (LRT) system, train station and taxi stands (Urban Transportation Department, 2008). Rapid KL as one of the bus company in Malaysia operates 134 routes in the Klang Valley including the suburban feeder service to complement the LRT systems. It has two central workshops and 13 bus depots spread across the Klang Valley and plans to gradually introduce more 15 minutes frequency throughout its system is also one of RAPID KLs goals. Today, 15 minutes frequency is operated only at 13 routes at high-density routes (RapidKL, 2008). 2.3 Transportation Facility 2.3.1 Bus Stop A bus stop is a designated place where buses stop for passengers to board or leave a bus. These are normally positioned on the highway and are distinct from off-highway facilities such as bus stations. The construction of bus stops tends to reflect the level of usage. Stops at busy locations may have shelters, seating and possibly electronic passenger information systems but there are also busy stops may use a simple pole and flag to mark the location and customary stops have no specific infrastructure being known by their description. Bus stops may be clustered together into transport hubs allowing interchange between routes from nearby stops and with other public transport modes. For operational purposes there are three main kinds of stops. First, scheduled stops, at which the bus should stop irrespective of demand. Second, request stops (or flag stop) where the vehicle will only stop on requested and hail and ride stops where a vehicle will stop anywhere along the designated section of road on request. Certain stops may be restricted to set-down only or pick-up only. Some stops may be designated as timing points and if the vehicle is ahead of schedule it will wait to ensure correct running to the timetable. In dense urban areas where bus volumes are high, skip-stops are sometimes used to increase efficiency and reduce delays at bus stops. Fare stages may also be defined by the location of certain stops in distance or zone based fare collection systems. (Wikipedia, 2011) Bus stops are placed in one of three locations: near-side (located immediately before an intersection); far-side (located immediately after an intersection); and mid-block (located between intersections). Each of these locations offers advantages to vehicle drivers and pedestrians. However, the final decision on bus stop locations dependent on ease of operation, transfer situations, space availability, and traffic volumes. Pace performs on-site evaluations of proposed bus stop to analyze operating conditions and identify appropriate bus stop locations. (Pace Development Guidelines, 1999) Near-side bus stop sign placement is generally 10 feet from the corner tangent point and 5 feet from the outer curb. However, site characteristics will ultimately dictate exact sign location. Where site limitations exist, the sign should be setback a minimum of 2 feet. Near-side locations offer a number of features to pedestrians and vehicle drivers. This location allows pedestrians to cross in front of the bus. This location also allows transit users to load and alight from buses close to crosswalks and intersections, thereby minimizing, walking distances to connecting transit service. Far-side bus stop locations are recommended on routes in which buses make left turns at intersections. Once a bus negotiates a left turn, a far-side stop provides a more appropriate service point. Far-side stops also are recommended in locations where dedicated right turn lanes are present. Far-side stops may facilitate easier bus re-entry into traffic due to gaps created by intersection traffic signa ls. Another bus stop location is the mid-block stop. A mid-block location is generally less congested than an intersection. Bus turnouts are most effectively located in a mid-block bus stop zone. Mid block stops are applicable at T-intersections or locations generating a larger passenger volume. (Pace Development Guidelines, 1999) Bus stop is the first point of contact between the passenger and the bus service. The spacing, location, design, and operation of bus stops significantly influence transit system performance and customer satisfaction. (Texas Transportation Institute, 1996) Bus stops should be at safe locations, no more than 50 meters after a traffic light or road intersection. They should not be located on sloped surfaces which considered unsafe. (Higher Committee of Planning Cities 2000) Good pedestrian facilities often make the trip to stops more enjoyable, thus making it easier for people to choose both modes of transportation to go to work, shopping, or other activities. All transit facilities and the transportation routes that lead to them have needed to be safe, convenient, and accessible. If people do not feel safe or comfortable walking to stops, then they are likely to choose other modes of travel, such as a car. (A Gis Approach To Evaluate Bus Stop Accessibility, Giuseppe SALVO). Socioeconomic data is vital for determining locations for transit routes and facilities. Often, socioeconomic spatial data resides in a zonal layer that may cover a very large area. While socioeconomic data aggregated to these large zones are useful for regional analyses, they canà ¢Ã¢â€š ¬Ã¢â€ž ¢t support a analysis of accessibility to bus stops. (A Gis Approach To Evaluate Bus Stop Accessibility, Giuseppe SALVO). Since the bus stops would have been installed before many years, the then density of the passengers and land use pattern would have undergone a drastic change and the bus stops would not commensurate with these changes. Hence there is an increasing need for the bus stops to be rationalized. (Mr. G. Saravanan Mr. S. Suresh Immanuel, 2003) 2.4 GIS à ¢Ã¢â€š ¬Ã…“a GIS is a system of hardware, software and procedures to facilitate the management, manipulation, analysis, modeling, representation and display of georeferenced data to solve complex problems regarding planning and management of resourcesà ¢Ã¢â€š ¬? (NCGIA, 1990). A geographic information system (GIS) is an information system that is designed to work with data referenced by spatial or geographic coordinates. In other words, a GIS is both a database system with specific capabilities for spatially reference data, as well as a set of operations for working with data. In a sense, a GIS may be thought of as a higher-order map. (Jeffrey Star and John Estes à ¢Ã¢â€š ¬Ã¢â‚¬Å" 1990) GIS integrates hardware, software, and data for capturing, managing, analyzing, and displaying all forms of geographically referenced information. GIS technology allows us to view, query, and understand data in many ways. We will see the relationships, patterns, and trends in the form of GIS-based maps, reports, and charts. GIS helps us answer questions and solve problems. When viewed in the context of geography, our data is quickly understood and easily shared. GIS technology can be integrated into any enterprise information system framework. (ESRI, 2011). In broad terms, a Geographic Information System could be defined as a set of principles and techniques employed to achieve one (or both) of the following objectives: à ¢Ã¢â€š ¬Ã‚ ¢ Finding suitable locations that have the relevant attributes. For example, finding a suitable location where an airport, a commercial forest or a retail outlet can be established. This is usually achieved through the use of Boolean (logical) operations. à ¢Ã¢â€š ¬Ã‚ ¢ Querying the geographical attributes of a specified location. For example, examining the roads in a particular locality, to check road density or find the shortest path, and so on. This is often achieved by à ¢Ã¢â€š ¬Ã‹Å"clickingà ¢Ã¢â€š ¬Ã¢â€ž ¢ onto the location or object of interest, and examining the contents of the database for that location or object. 2.4.1 GIS in Transportation GIS has been recognized for many years now as an invaluable tool for managing, planning, evaluating, and maintaining transportation systems. As the gateway to economic development and, subsequently, a healthy economy, transportation infrastructure represents one of the largest and most critical investments made in any nation, at whatever stage of development. Similarly, for many firms in the transportation industry, profitability and a strong competitive position depend on a safe and reliable system. Roads are the main arteries of a modern societyà ¢Ã¢â€š ¬Ã¢â€ž ¢s infrastructure, contributing heavily to the distribution of goods and persons. GIS provides many helpful applications for ensuring a smooth transportation flow. Customer satisfaction, competitive position, timely response, effective deployment, and profitability are all positively affected (GISDATA Group, 2009). Being able to visualize your assets and the surrounding environment when you build, upgrade, or repair transportation infrastructure helps you prioritize your work and make the right decisions. A geographic information system (GIS) software platform will allow you to do all this and much more. With Esrià ¢Ã¢â€š ¬Ã¢â€ž ¢s GIS technology, you can build dynamic and rich mapping applications that will keep everyone from the project team and government officials to field staff and the public in the know. (ESRI, 2011). GIS contain data related to location points, lines (commonly roadway links and corridors), and polygons. Analysis tools that are part of GIS software packages can be used to relate these data. The use of GIS to manage data can simplify the analysis of transport systems and can enhance the decision-making process (Worldbank ). 2.4.2 The Importance of Geospatial Data The nature of any natural or economic activity with a spatial dimension cannot be properly understood without reference to its spatial qualities. Spatial data have two essential parts: location and attributes. A GIS requires location references. Typical location references are latitude and longitude and national grid references such as the National Grid. However, other geospatial codes can also be used to identify location, such as postcodes. Attributes. Any locality would have a number of characteristics or properties associated with it. These attributes are usually kept in tables, containing such information as vegetation types, population, annual income, and so on. GIS systems store and process data in two formats, vector and raster. In the vector data model, the world is represented as a mosaic of interconnecting lines and points representing the location and boundaries of geographical entities. In vector data models, the data are represented as: arcs (lines) polygons (traversed areas) points (labelled nodes) nodes (intersection points) 2.4.3 Existing GIS Based System A Spatial Locationà ¢Ã¢â€š ¬Ã¢â‚¬Å"Allocation GIS Framework for Managing Water Sources in a Savanna Nature Reserve. (Source: www.nceas.ucsb.edu) Associated with the establishment or removal of water sources in savanna ecosystems is the issue of the effects of such management actions on animal movement and habitat selection, longer term implications on population levels, and impacts of such change on habitat degradation and soil erosion. Extant metrics used to describe the spatial distribution of water sources on the landscape often fall short of providing source-specific information, making them hard to apply in small-scale management settings. Using the Klaserie Private Nature Reserve (KPNR) as a case study, comparison between of a: buffer framework which is to describing distances to water, a nearest neighbor framework, spatial locationà ¢Ã¢â€š ¬Ã¢â‚¬Å"allocation framework (SLAF) created in a geographic information system (GIS) These three frameworks can be combined into one GIS to demonstrate site-specific information on water source distribution, in addition to system-wide descriptions. The visually accessible quality of a GIS allows qualitative input from managers and property owners to achieve quantifiable management goals. The duality of database and visual representation provides a useful tool to assess the role of individual water sources and can easily be updated to reflect changes in their distribution. In this study, seasonal effects on the water source distribution are modeled first. Then two hypothetical management scenarios are modeled based on realistic management options for this reserve. For the first management scenario we map the resulting distribution when all artificially supplemented water sources are à ¢Ã¢â€š ¬Ã‹Å"turned onà ¢Ã¢â€š ¬Ã¢â€ž ¢ in the dry season. Fig 1: Location of KNPR (Klaserie Private Nature Reserve) Water sources in this study include seasonal pans, artificial pans and catchment dams as point sources and two major river courses, the Klaserie and the Olifants, which have perennial segments in KPNR. Buffer framework For the buffer framework, the locations of all the water sources tabulated during the wet season were buffered in concentric 1 km rings and clipped to the reserve boundary to assess the area of the reserve at different distances to water (Fig. 2a); this process was repeated for the dry season water sources (Fig. 2b) and then for the two hypothetical management scenarios and the results tabulated for comparison. Fig 2(a): Buffer model showing distribution of distance to water classes during the KPNR wet season Fig. 2(b): Buffer model showing distribution of distance to water classes during the KPNR dry season. Nearest neighbour framework The locations of the wet and dry season water points were used to calculate the nearest distance to river sections and then to nearest water source. The nearest neighbour distance between two point water sources was calculated as a vector, by minimizing the results of a triangular matrix calculator for Euclidian distance in Microsoft Excel ©. The lesser of the distance to nearest river or nearest neighbour was taken as the nearest neighbour distance to water. Spatial locationà ¢Ã¢â€š ¬Ã¢â‚¬Å"allocation framework (SLAF) The simplest spatial representation of an unconstrained locationà ¢Ã¢â€š ¬Ã¢â‚¬Å"allocation model of supply points to demand regions uses the Dirichlet tessellation to generate Voronoi or Thiessen polygons (Okabe et al. 1992). A tessellation is essentially a mosaic, a tiling created in a geometric plane. This tessellation is created by the intersections of perpendicular bisectors between each point in a set. The three frameworks used to assess the change in distribution of water points in the reserve yielded generalizations, which are useful as descriptors of system change, but can be hard to translate directly into management action on specific water sources. The advantage of the SLAF over the two other frameworks is that the area of the polygon associated with each water source is visually Optimization of Bus stop locations using GIS as a tool for Chennai city- Acase study, R.Sankar, 2003 In a developing country like India every advancement depends upon the funds available. This influencing factor is considered as there is huge need of finance for the development of infrastructure such as laying of good, strong roads. The road grade is essential for having bus routes in a particular area. It is not possible to have bus stops in the interior where the grade is poorer. The density of population and the infrastructure go hand in hand, this is the reason for having many bus stops in close proximity in the main roads. While considering the financial status of the government it is also necessary to consider the status of the public. In a higher middle income, higher income groups the dependency on the public transit system is less making it less imperative to have more bus stops. Conversely the lower income group and the economically weaker section entirely depend upon the corporation buses for their transit. Finally the locations are graded based on the risk factors. The s ites selected should not be near the junctions. Dangerous turnings are avoided. Methodology Data collection is taking on the ground using GPS and the map of road network which include the position of each bus stop in term of coordinates. There are about 41 bus stops between Vadapalani and Besent nagar, which is the study area. There are about 21 roads in the selected route. The network map is digitized. Digitization is done manually using On-screen method. The errors in the original maps will be transferred and they are likely magnified when digitized using GIS. Here arcs and nodes are defined by the user. The projection used here is polyconic which is considered the best suited for India. Arc View and Arc Info are the softwares used for digitization, transformation/projection and analysis. Analysis Buffer analysis is made to determine the effected area. The minimum and maximum distances are given. Selected route in the network map which are given as buffer distances. If there is overlap in the buffers then a common point can be considered for the location of the stop such that there is no overlap. This point is selected considering other criteria also. Confluence of all parameters is essential before arriving into any decision. The similar way if the distance between two buffers are more this indicate that the area in the in between region is not properly served by any of the bus stops. In this case new bus stops can be created. Thus it is necessary to calculate based on all the parameters that none of the areas are under served or over served. The route analysis was made the impedance value and the speed is given based on the vehicular volume on each road. The bus stops can be minimized in roads where there the existing traffic is high, additional positioning of these stops would add up to the traffic congestion. The locations of important centers such as hospitals, schools etc are also estimated for their proximity to the stops using the route analysis module. The time gained due to the reduction of the stops vice versa is also projected by having each location as a node and by giving a positive or negative value for the calculation of impedance. The demographic characteristics are also computed. CHAPTER 3 METHODOLOGY 3.1 Introduction This chapter will explain the methodology adopted in this study. The explanation starts with the introduction of adopted method for literature review, the method for data acquisition and the type of data acquired, data preparation and processing and followed by performing data analysis and results documentation and recording methods. Project Planning Data Preparation and Processing Data Acquisition and type of Data acquired Analysis and Results Fig. 3.1: Methodology Flow Sequence 3.2 Research Methodology Project Planning Selection of hardware and software (ArcGIS) Selection of study area (Shah Alam) Selection of data Data Acquisition and Type of Data Acquired Spatial data 1) Land use map 2) Route map 3) Layer Trace existing bus stop location using handheld GPS (X,Y). Attribute name 1) Road name 2) Building 3) Population UiTMà ¢Ã¢â€š ¬Ã¢â€ž ¢s NR student source from HEP UiTM. (X,Y) Data Preparation and Processing Creating different Themes Digitizing Scanning Digitizing Creating Attribute Tables Analysis and Result - - Compare existing bus stop location with the recommendation as requested safety reasons. Proposed new bus stops based on the location of resident for Non-Resident students. Compare the distance between two consecutive bus stops with the standard distance of travel by man by walk which is 400m. (source from MBSA) Fig 3.2: Flow Chart of Methodology Phase 1: Preliminary Study Project Planning 1. Selection of Study Area The city of Shah Alam has to be selected as study case area which covers section 2 until section 24. This study emphasized in the area with educational institutions especially UiTM since this study is focused on non-residents students. 2. Selection of Hardware and Software Hardware for scanning, digitizing, and processing has been determined. Software that will be used is ArcMap. This software helps in digitizing also analysis. 3. Selection of Data To select data, it needs to relate with problem statement. Data has been gathered from many of sources that will be explain in Data Collection. Phase 2 : Data Acquisition and Type of Data Acquired 1. Spatial Data Spatial data is data pertaining to the location and spatial dimensions of geographical entities

Sharing Pirated MP3’s :: File Sharing Essays

Sharing Pirated MP3’s The sharing of MP3 music and its legality is a major issue in our legal system at this time. It has been a battle in the courts for several years now. It all began with the legendary downfall of the original bad boy of sharing, Napster. Despite the legal actions of the music industry, the file sharing community continues to thrive. Millions of users still log on to a handful of programs and illegally trade MP3’s and other computer programs. College students are suspected to be one of the major culprits of People to People file sharing. A survey was conducted in order to obtain an understanding of why students of James Madison University would use People to People sharing programs. More importantly, it was to gain insight into the ethical outlook of students in concern to the sharing of MP3 music files. The survey attempts to determine why, in light of the ethical issue and possible legal repercussions, do JMU students still trade illegally pirated music? The survey was composed of ten multiple choice questions and administered to twenty random students. The students were taken from various areas around the campus in order to obtain a wide variety of responses. It sought to have respondents who were of various age, race, and sex. The surveys were handed out in a classroom, a dining hall, and an events committee meeting for the University Programming Board. Students remained anonymous to the administer and their confidentiality was assured. Most of the students filled out the survey with relative ease and only had to debate on a couple of the questions. Several students were kind enough to give a few extra minutes of their time for various follow up questions. I began to ask students which questions gave them the most trouble. Many felt the last question, asking if downloading MP3’s for free is ethical, was the most thought provoking question. Nineteen of the twenty students surveyed downloaded MP3’s. Fourteen said they felt it was unethical to download the MP3’s, yet most of them continue to download. The question seemed to stimulate an ethical debate inside the respondents of which they had trouble answering. A vast majority of the students simply do not care about pushing ethics aside and continue to download pirated music.

Comparing Hinduism and Buddhism Essay -- Papers Compare Contrast Relig

Comparing Hinduism and Buddhism Hinduism and Buddhism have different similarities and are in some ways connected to each other. Some of the practices of the two religions are similar in various ways and there are several examples to show this. Hinduism first started in India around 1500 BC. The word Hindu comes from the Sanskrit word sindhu, or river. The Hindu community define themselves as "those who believe in the Vedas", or also "those who follow the way, or dharma, of the four classes and the stages of life. The four classes being the varnas and the stages of life being the ashramas. Like Hinduism, Buddhism also started in India. It is based on the teachings of Siddhartha Gautama, who is called the Buddha or the Enlightened One. Buddhism started a monastic movement in the Brahman tradition. It is generally agreed that the Buddha was born in 563 BC in Kapilavastu to the ruler of a small kingdom. He grew up with luxuries and had a sheltered life. When he was 29 he came to realize that hi life up to this point had been so empty. He let go any earthly attachments and soon set out to find peace and enlightenment trying to steer away from the cycles of rebirths. He started practicing Yoga and "adopted a life of radical asceticism." He soon gave up this way of thinking and focused on "a middle path between the life of indulgence and that of self-denial." After a time of great inner struggle, he began to wander to different places and preach and organized a monastic community know as the sangha. The Buddha started the movement for all different peoples and denied that a person's spiritual worth is a matter of birth. The Buddha left no written word. His ideas have been put into writings though... ...under the Gupta Empire. In the 16th century in Bengal, a sect of erotic mysticism was founded. This celebrated the union of Krishna and Radha in a Tantric theology heavily influenced by Tantric Buddhism. In the 19th century many reforms have taken place to bring traditional Hinduism to reconcile with the social reforms and political ideals of the day. Leaders of these reforms are greats such as Mohandas Gandhi and Sri Aurobindo Ghose. Bhimrau Ramji Ambedkar even revived the myth of the Brahmans who fell from their caste and the tradition that Buddhism and Hinduism were once one in order to "enable Untouchables to gain self-respect by 'reconverting' to Buddhism." Today both religions are still greatly worshiped and have millions of followers. Buddhism and Hinduism are connected in many ways and still continue to flourish after many, many centuries.

Essay --

Isaac Setton Feb 17 2014 11HX Mr. Weisenberg Reconstruction Essay After the war there were many plans which were similar but different in a way. The plans were Lincolns plan, Wade Davis Bill, Andrew Johnson's Plan, and Radical Republicans Plan. Even before the war ended, President Lincoln started to think about reconstruction because he already thought about how the war would end. He wanted to build a strong Republic in the South. To end the war, he made a proclamation of amnesty and reconstruction for those areas of the Confederacy were ere was ran by Union armies. What Lincoln did was when ten percent of the population would sign a loyalty oath, he would reinstate that state into the union. In order to get this ten percent he wanted the knowledgeable blacks to vote. Voters the were able to elect delegates to give changed state constitutions and create new state governments. All southerners except for high line Confederate army officers and government officials were granted full amnesty. Lincoln guaranteed southerners that he would protect their private property which excl...

Defense About Payroll System Essay

GLOBAL RECIPROCAL COLLEGES GRC Bldg Rizal Avenue cor 9th Ave. Caloocan City Payroll System In Partial Fulfillment of the requirements For the Subject ITCS 211 Submitted by: Lu, Lyn, L. Sanchez, Frecis Balingit, Jembert Ballester, Gerlie Amandog, Jinine II- Galatians Submitted to: Mrs. Tupaz I.T. Professor Introduction As computer technology changes at such fast phase, many businesses sectors try to cope up by upgrading computer system constantly in order to stay competitive. The multi function ability of technology for its advance system is also an important factor for a company to use software. It makes efficient use of the advance technology and has ambition to discover more. Computers have the great impact on the profession of accounting. With the  rapid growth of technology today, there is no doubt that computer will become a common asset in all profession. This Computerized Payroll System program allows the monthly payroll schedule to be calculated accurately. Just by having all employees’ information such as name, rate per hour, working hours, etc to enter to its database. Therefore, payroll can be done with the guide of the program. The system is good in for its specialty in the fields of accurate computations. It is easy to use, effective and efficient in organizing and calculating the payroll. In addition, this study aims to develop a reliable computerized payroll system for Ministop Convenient Store for a better manageable of a business. The Proposed Computerized Payroll System will give a big relief of the employee and employers as well. Goal To make a efficient, effective and easy to use computerized payroll system that will solve the currently problems of Ministop Convenient Store in having Manual process in their payroll system Objectives To create a computerized payroll system that will work conveniently for the employees of Ministop in computing their salary & accurate total of deductions for their benefits and taxes. ↠ To avoid mathematical errors in computing the salary that may cause financial trouble. ↠ To prevent lost of data and damaging of files. ↠ To lessen the consume time in checking and tallying their records. Statement of the Problem Ministop convenience store has a problem with their payroll system. They always encounter problems in manual payroll process. So we decided to create a computerized payroll system that will seek for answer in the following problems. ↠ Prone to mathematical errors that could consume much time than it should and could cause financial or legal trouble. ↠ Time consuming in double checking the consistency of all the reports. ↠ Storage of files is susceptible to be damaged as well as lost of data. Scope The payroll system has a security ADMIN account in order to use it. The payroll system will compute the total salary of the employees of Ministop according to their recorded rate per hour and hours worked and also the system will automatically deduct their taxes and total contributions for their benefits such as SSS and Phil-Health. The computed overall Salary will be transferred in ATM account. Delimitations †¢ This system will only compute the salary of Crews, Guards and Manager. †¢ This system is only for the employees of Ministop Convenient Store. Abstract The program has its own database that will store employee’s information and salary details. The Admin should log-in first before the  program will function. After the user successfully log-in, the main page will appear. The main page contains â€Å"Add employee†, â€Å"Compute Salary† and â€Å"Log-Out† button. â€Å"Add Employee† Button is for adding employee. â€Å"Compute Salary† Button is for computing and showing the Salary details. â€Å"Log-Out† button is for the Signing Out of the Admin. In adding employee, the user has to input needed information about the employee. In Computing the Salary, the employee should enter their registered Employee No. and Password. If the employee successfully filled up the required Employee No. and Password, the Form â€Å"Salary Details† that contains the Employee information and Computed Total Deductions and Salary will appear. In Logging-Out, the system will return to â€Å"Log-in† Form.

The challenge of food scarcity

Our world today is facing an extreme increase of food shortage and that happened when the food produce is not enough that can automatically threaten and shake the lives of millions of people, food scarcity could also be due to the rapidly rising human population that as a matter of fact Just had doubled over the year.Furthermore, the fact that we don't have any idea on what maximum number of people the world will continue to support and feed, that lead us to questioning if there is enough food for everyone in the future and a solution to end hunger and other problems that comes along with.Moreover, there are still many different reasons or factors of why people are starving in the different areas over the world, the lack of economic Justice and rising population are Just merely two examples out of them all and made people struggle to get enough food to eat. On the other hand, Majority of the globe's population especially the youth tends to Just ignore the issue of hunger, or are simp ly blindsided by events as today's economic crisis. We seem and tends to be a creatures f crisis.Rather than accepting the possibility that serious problems are Just over the horizon and is happening, we choose to look for any hope of positive information to ease our fears, but the fact is that hunger is a big problem in the world today and It is equally important that people should inform and get their selves involve on the issue about food scarcity so that they will know who are the ones truly suffering and the serious damage it does to those people.And also for them to avoid on wasting food, because all the extra food can't be Just given out to the needy and hungry entries, but if it could the government still don't have enough transportation and the money to send all those extra food to the suffering people. Every one of us must take food scarcity seriously because the solution for solving hunger and scarcity calls for the cooperation of everybody. Furthermore, As an Internation al student it is essential that we include world food hunger in our studies for it is directly interconnected on global politics and issues.For in International studies we educate ourselves and participates on programs of Globalization and development. Also, we must not only study but to also get ourselves involve in helping how to eradicate world hunger by helping in our own little ways those people and communities who are struggling with such problems that are cause by food shortage, for them to be able to develop ways to sustain their way of life, is the main goal of an International studies student. Remember Great things comes from small beginnings.To answer the questions why people are continuing to starve to death, we need to know first about the history of food production; how it contributes on the food we produce, goes the process of food production prohibit or even more promotes hunger? Second, we need to understand that the image that we get from the media can be very misl eading and sometimes not the truth and tends to show only a portion of what was really happening, so we must explore and research to be informed in the current reality so that we can come up and make better solutions.On the other hand, even if hunger is inevitable, we know, beyond any shadow of doubt, that there is a remedy for our world's situation and the earth can and able to feed its inhabitants. And there are many ways on how we can do it, like giving and improving aid and providing equipment and materials to the poor and underdeveloped countries needed for their agriculture, for these countries especially on the Global south, have the land and water to grow but they lack the knowledge, money and technology to make their resources fruitful.By also slowing the increasing of oil prices and usage of bio fuel so that the food price escalation can be somehow prevented because when the costs of essential foods rise, it can then dramatically affect those people who are lying on food p rices because bio fuels hurt the developing countries the most.Furthermore, the Government should promote and implement alternatives which don't disrupt the food supplies and if possible the Government should also increase the incomes of the poor instead so that they can buy their food, this is much better than keeping incomes and prices low. The solutions to the present crisis mention above can help eradicate food shortage and hunger and save the world at the same time, humanity must confront all the issues which can no longer be ignore because globally the effects will spread.